What I've been up to recently...

Senior commercial executive with a proven track record scaling AI-driven agriculture platforms, enterprise SaaS revenue, and global partnerships across North America and Europe.
Bringing a rare combination of:
  • AgTech founder experience (AI + greenhouse automation)
  • Enterprise digital transformation leadership (800+ employee org)
  • Global commercialization & partnership scaling
Aligning product, AI/data science, and go-to-market execution to drive measurable revenue growth and platform adoption.

CORE EXECUTIVE CAPABILITIES
  • Global Go-To-Market Strategy (NA, Europe, Emerging Markets)
  • Enterprise Sales & Strategic Account Growth
  • SaaS Monetization (Pricing, Packaging, Revenue Models)
  • AI-Driven Agriculture & Precision Farming Platforms
  • Strategic Partnerships (Distribution, Integration, Tech Ecosystems)
  • Digital Transformation & Platform Commercialization
  • C-Level Stakeholder Influence & Board Engagement
  • Scaling Teams (Startup → Enterprise)

EXECUTIVE IMPACT SUMMARY
  • 🚀 Scaled enterprise customer contracts +600% in 12 months
  • 📈 Increased inbound pipeline +180% through GTM strategy alignment
  • 💰 Raised $5M + €2M term sheets
  • 🌍 Launched AI-powered agriculture platforms across 3 continents
  • 🤝 Secured global partnerships with multinational players (e.g. Saint-Gobain)
  • 🧠 Delivered world-first autonomous greenhouse AI control solution

PROFESSIONAL EXPERIENCE
Innovation | Digital Agriculture & SaaS Growth

2023 – Present
Advising AgTech and AI-driven companies on commercial scaling, GTM strategy, and enterprise partnerships.
  • Developed commercialization strategies for AI-based agriculture platforms
  • Supported executive teams on enterprise sales, pricing, and product-market fit
  • Mentored AgTech founders via Rockstart AgriFood accelerator

Interim CEO / Strategic Advisor – (AI Crop Monitoring)   2021 – 2022
Led turnaround and growth strategy for AI-powered crop intelligence platform.
  • Increased signed enterprise contracts by 600% in 12 months
  • Built and executed global partnership strategy (distribution + integration)
  • Drove pipeline growth +180% via GTM alignment
  • Rebuilt leadership team (Data Science, Sales, Marketing)
  • Led investor engagement → secured €2M in term sheets

Vice President, Digital Services & Innovation – 2019 – 2021  Netherlands / Canada
Global leader for digital agriculture strategy within a global leader in greenhouse technology.
  • Built and scaled internal Innovation Lab (P.H.I.L. - 19 staff, €1.6M budget)
  • Led enterprise-wide digital transformation strategy for 800+ employee organization
  • Launched AI-driven autonomous greenhouse control platform (global first)
  • Delivered 3 global SaaS products across multiple continents
  • Partnered with startups and enterprise clients to accelerate platform adoption

Co-Founder & CEO –  (AI Agriculture SaaS) 2016 – 2019
Built and deployed the first AI-powered yield prediction platform for commercial greenhouses.
  • Achieved global deployment across 3 continents
  • Raised $3M venture capital + $1.9M non-dilutive funding
  • Established enterprise partnership with Saint-Gobain ($50B multinational)
  • Grew team to 18 and scaled early enterprise customer base
  • Positioned the company for acquisition discussions with a U.S. public company
  • Clients in Canada, the USA, the UK, the Netherlands, Belgium, Germany, and Japan.

TEDx - Montreal HEC 2017

The story of my first start-up - Motorleaf

Going from an idea to millions of dollars in funding.

In the time since this talk was recorded: 
       
> Early investors saw a 300+ % increase in their investment 

​>Motorleaf raised another 3 million in funding

> doubled its team
 
> pivoted away from hardware 

> become the world's leading provider of AI powered yield prediction solutions for controlled environment agriculture (greenhouses)

Accolades:

  • ​One of 6 companies selected (from 600 applicant companies) for RealVentures FounderFuel Accelerator program, providing pre-seed funding.
  • Winner Best ai Pitch - StartUpFest
  • Winner IBM SmartCamp Montreal (semi finalist in global competition)
  • Top 20 StartUp - Fruit Logistica
  • Top 20 StartUp - FoodBytes - by RaboBank
  • Speaker TEDx ‘Zero to One’
  • Winner - C2 Emerging Entrepreneur Contest, selected by the Claudine and Stephen Bronfman Family Foundation. GLOBAL NEWS INTERVIEW​
  • Speaker - Indoor AgCon - Vegas
  • Speaker - AgriTech Summit - Tokyo
  • Selected by AgFunder as a featured Investment Opportunity
Julien Smith, Co-Founder + CEO of Breather

“While working with Alastair, I grew to appreciate his understanding of how both media and the sales process is evolving in our changing business world.

He sees new ways to communicate with existing customers and takes steps to develop relationships with them." 

Note: Breather has raised over 200MM and is valued at over a Billion Dollars.